Authors: H. Ostad-Ahmad-Ghorabi, D. Collado Ruiz
Affiliations: Vienna University of Technology, Institute of Engineering Design, Austria, Integration of Design & Environmental Assessment, Universidad Politécnica de Valencia, Spain
Emails: [email protected]
Journal: International Journal of Fundamental Physical Sciences (IJFPS)
Volume: 2, Issue: 1, Pages: 1-5, Date: March, 2012
ISSN: 2231-8186
DOI: https://doi.org/10.14331/ijfps.2012.330024
The raising sustainability awareness of consumers has brought the discourse about environmental impacts of products into public discourse. Industry has had to respond to this demand for sustainable products. Among the different customer groups, teenagers play a considerable role: Sustainability is particularly important for the younger generations. Children and teenagers of today are going to have to cope with the consequences of negligence of previous and current generations in protecting the environmental and social situation. This paper discusses a project where teenagers were surveyed to find out about the importance of sustainability and quality aspects of products. Electronic entertainment products and clothing products were considered as it is assumed that teenagers mostly spend their pocket money for these two branches of products.
Eco-products, Quality criteria, Market survey, Teenagers